The guy on the other end.

Why I Started

Family needed me closer to home. I’d done this work before, for other people, but I’d never backed myself to run the whole thing alone.

I did it anyway, and somewhere in the first year it stopped being the fallback and started being the thing I wanted to do every day.

The thing I care about is whether the client gets a result. Plenty of agencies get paid without producing one, and I didn’t start this to join them.

This industry churns clients faster than almost any other. I think that’s a choice people make rather than a law of nature. I’d rather have a short list of businesses I know properly, growing while I grow. One hand washes the other.

Where The Instinct Comes From

Before this I was freelancing on ad accounts in the evenings while working on high-security contracts by day. Corporate sites, government offices, the kind of environment where nobody is impressed that you think something will hold.

That’s the habit I brought with me. You can’t hope a solution works. If you’re hoping, it’s not a solution. You check it, you watch it record, and then you say it works.

It’s also where the reading comes from. Knowing an account is leaking, and being able to point at where, is a different skill from running ads, and it’s the part most people just skip.

What I Won’t Do

I won’t treat your money like darts thrown blindly at a board. Every dollar of spend should be answerable for: where it went, what it brought back, whether it’s worth doing again.

And I won’t leave a job half finished. If something breaks at nine at night, I’d rather you called me and I fixed it than find out a month later that it sat there.

Who I’m Looking For

Home service businesses that intend to get bigger. Pressure washing, roofing, remodelling, contracting, painting, tree work, the trades. I want to work with people who are as hungry to grow as I am.

If you’re happy where you’re at, I’m probably not worth your money. I take on a small number of businesses and go deep, because that’s the only way the measurement work is worth doing. That’s a real limit on how many my team and I can carry, and it’s why the list stays short.

How I Run Things

A written agreement with a defined scope, two revision rounds on all my sites, and a stated timeline. Every rate is published in full, so you know the range before you ever get on a call.

It starts with the diagnostic, which is free and stays free whether or not anything comes of it. If there’s nothing worth fixing, the write-up will say so.