Who we work with · Tree Removal
A storm job is paid by an insurer.A planned removal is paid by the homeowner.
Tree work is two businesses wearing one phone number. Emergency work arrives in bursts and converts in minutes; planned work is quoted, scheduled and closed weeks later. Averaged together, neither one is measurable.
Where the measurement breaks
In this business
- Emergency calls can’t be nurtured, followed up or rescheduled. They convert while the caller is still standing in the yard, or they go to whoever answered first. A slow route is a lost job.
- Insurance work closes on somebody else’s timeline. The claim, the adjuster and the approval all sit between the click and the money, and every platform default stops counting long before that.
- One report averages a $400 limb removal and a $9,000 storm job into a single cost per lead that describes neither, and the budget gets set from that number.
What we do about it
Enumerated, not implied
- Emergency and planned separated as distinct conversion actions, so a burst of storm calls never disguises what the planned work is doing.
- Call tracking on every number the site publishes, because emergency work is a phone call and never a form.
- Job value sent back when the work closes, so the large jobs steer the bidding rather than the frequent small ones.
- Attribution built to survive the real gap between an approved claim and a completed removal, not the platform default.
The technical work is the same everywhere. What changes is which failure is costing you money, which is what the diagnostic finds before anyone quotes you anything.
Where this is proven
No published study on this one yet
What happens next
No call required
Start with the free diagnostic. Four checks on your site, your Google Business Profile, your tracking and your search visibility, then a written answer. No call, no charge, and no obligation to act on anything it turns up. If there is nothing worth fixing, the write-up says so.
The diagnostic
Four checks.
A written answer.
No call.
Free, and you are not on the hook for anything afterwards. If there is nothing worth fixing, the write-up says so.
Check 01
Your site, on the phone your buyer is actually holding. Whether a lead can finish what they started.
Check 02
Your Google Business Profile. Categories, hours, photos, and the reviews nobody answered.
Check 03
Your tracking, read from your own page source. Whether the ads you pay for report anything at all.
Check 04
Your main service and your city, typed into Google. Whether you appear.