Who we work with · Painting
The quote request is not the sale.The estimate visit is, and nothing is measuring it.
Painting is won standing in someone's living room with a tape measure. The ad account only ever sees the quote request, so it learns to buy more quote requests, and a large share of those were never going to book.
Where the measurement breaks
In this business
- Optimising on quote requests buys tire-kickers. The platform cannot tell a serious homeowner from someone collecting three prices for a landlord, so it buys whichever is cheaper to reach.
- The estimate happens off-site, days later. The moment the job is actually won is the one moment nothing is recording.
- Interior and exterior run on opposite seasons. Averaged together in one account, each one's good months are hidden by the other's bad ones.
What we do about it
Enumerated, not implied
- The booked job sent back as the conversion, with its value, so bidding chases work rather than enquiries.
- Quote requests kept as a separate, secondary action instead of being the thing optimised toward.
- Interior and exterior split in reporting so seasonal swings stop cancelling each other out.
- Click ID capture wired at build time, because it is only capturable at the moment of the click.
The technical work is the same everywhere. What changes is which failure is costing you money, which is what the diagnostic finds before anyone quotes you anything.
Where this is proven
No published study on this one yet
What happens next
No call required
Start with the free diagnostic. Four checks on your site, your Google Business Profile, your tracking and your search visibility, then a written answer. No call, no charge, and no obligation to act on anything it turns up. If there is nothing worth fixing, the write-up says so.
The diagnostic
Four checks.
A written answer.
No call.
Free, and you are not on the hook for anything afterwards. If there is nothing worth fixing, the write-up says so.
Check 01
Your site, on the phone your buyer is actually holding. Whether a lead can finish what they started.
Check 02
Your Google Business Profile. Categories, hours, photos, and the reviews nobody answered.
Check 03
Your tracking, read from your own page source. Whether the ads you pay for report anything at all.
Check 04
Your main service and your city, typed into Google. Whether you appear.