Who we work with · Lawn & Landscape
A weekly customer is worth four figures.Last-click reports them as a single small job.
Lawn care is a subscription that nobody calls a subscription. The first cut is worth $45 and the customer is worth well over a thousand, and standard tracking only ever sees the $45.
Where the measurement breaks
In this business
- Recurring revenue is counted once. The ad that produced a customer who stays two seasons is credited with the first visit only, so it looks like your worst performing ad.
- The algorithm then optimises away from it. Fed one-off job values, the platform buys more one-off jobs and fewer contracts, which is the opposite of the business you want.
- Most first cuts are booked by phone or text, so even the $45 often never reaches the ad account at all.
What we do about it
Enumerated, not implied
- Contract value, not first-job value, sent back as the conversion, so the bidding learns what a customer is actually worth.
- Calls and texts tracked alongside forms, because that is how this work is genuinely booked.
- One-off jobs and standing contracts separated in reporting, so seasonal cleanup work never disguises what the recurring base is doing.
- A site built to be measured, with the tracking groundwork shipped on every tier including the cheapest.
The technical work is the same everywhere. What changes is which failure is costing you money, which is what the diagnostic finds before anyone quotes you anything.
Work like this
Real, not a mockup
Where this is proven
No published study on this one yet
What happens next
No call required
Start with the free diagnostic. Four checks on your site, your Google Business Profile, your tracking and your search visibility, then a written answer. No call, no charge, and no obligation to act on anything it turns up. If there is nothing worth fixing, the write-up says so.
The diagnostic
Four checks.
A written answer.
No call.
Free, and you are not on the hook for anything afterwards. If there is nothing worth fixing, the write-up says so.
Check 01
Your site, on the phone your buyer is actually holding. Whether a lead can finish what they started.
Check 02
Your Google Business Profile. Categories, hours, photos, and the reviews nobody answered.
Check 03
Your tracking, read from your own page source. Whether the ads you pay for report anything at all.
Check 04
Your main service and your city, typed into Google. Whether you appear.