Who we work with · Marketing & Advertising
Your client asks what the ads actually did.The answer decides whether you keep the account.
Accounts are rarely lost on the work. They are lost because nothing proved the work. Your reporting stops at the lead, the client sees spend and silence, and the renewal conversation happens without evidence.
Where the measurement breaks
In this business
- The money lands in a system you don’t have access to. The CRM, the booking software, the till. Your report ends at the form fill because that’s the last thing you can see.
- Every account you inherit was built by someone else. You find out what’s broken after you’ve already promised results, and the first month gets spent on archaeology you didn’t price.
- Lead volume is easy to show and easy to dismiss. A client who can’t connect leads to revenue treats the whole line item as a cost, and cost lines get cut first.
What we do about it
Enumerated, not implied
- Attribution built inside the client’s account, not ours. You keep the relationship, the login and the credit.
- Every conversion action audited before you commit to numbers, so you know exactly what you inherited.
- Revenue sent back from whatever system the client already runs, so the report ends at money rather than at a form.
- The whole chain documented end to end, so the proof survives you handing the account to somebody on your team.
The technical work is the same everywhere. What changes is which failure is costing you money, which is what the diagnostic finds before anyone quotes you anything.
Where this is proven
No published study on this one yet
What happens next
No call required
Start with the free diagnostic. Four checks on your site, your Google Business Profile, your tracking and your search visibility, then a written answer. No call, no charge, and no obligation to act on anything it turns up. If there is nothing worth fixing, the write-up says so.
The diagnostic
Four checks.
A written answer.
No call.
Free, and you are not on the hook for anything afterwards. If there is nothing worth fixing, the write-up says so.
Check 01
Your site, on the phone your buyer is actually holding. Whether a lead can finish what they started.
Check 02
Your Google Business Profile. Categories, hours, photos, and the reviews nobody answered.
Check 03
Your tracking, read from your own page source. Whether the ads you pay for report anything at all.
Check 04
Your main service and your city, typed into Google. Whether you appear.