Rate card · effective August 2026 · reviewed twice yearly
Everything below is what you would actually pay.
No packages that hide the numbers, and no call required to find out the range. If a job falls outside these tiers we quote it, and we say why.
Price It Yourself
Published figures only
Every number this uses is printed further down this page, so you can check the total by hand. It is not a discount, it is not gated, and the figure does not change once we know who you are.
Needs something to watch. Add a build, tracking work, or ads first.
Home services only. Needs an active Google Business Profile with at least three reviews, so a brand new business cannot run LSA yet. Verification is Google's process and typically takes three to four weeks.
- Tier 2 · Standard$3,000
- Care Plan, Standard site$150/mo
One-time
$3,000
Monthly
$150/mo
Your first three months of the Care Plan are included in the build, so the monthly figure starts in month four.
Send this to usWebsites
One-time
Built, hosted and maintained by us. Every build includes the first three months of the Care Plan.
$1,500
$3,000
$6,500
Quoted
What Every Build Actually Ships
Check it yourself
Every agency’s service list uses the same words, so the words are worth nothing. Here is what ours means in things you can verify on any page of any site we build, including this one, in about thirty seconds.
| What ships | How to check it |
|---|---|
| Its own title, description and canonical on every page | View source and search for “canonical”. It should point at the page you are actually on, and at the site’s own domain. |
| Tracking groundwork, on every tier | Add ?gclid=test123 to any page URL, open the contact form and view source. The hidden field carries it. It does not close the loop, and the row below says what that costs. |
| A real 404 | Type a URL that does not exist. It should answer 404, not answer 200 with a page on it. |
| Six security headers, including a Content Security Policy | Developer tools, Network tab, click the document, read the response headers. |
| Lighthouse above 95 on mobile and desktop | Developer tools, Lighthouse tab, analyse the page load. Run it on whichever page you like. |
| First three months of the Care Plan | Included with every build, on every tier. |
Run any of those four checks on this page before you read another word of this rate card. That is the point of publishing them.
Ongoing Care
Monthly
Keeps the site online, secure and current. Required on every site we build and host. The plan scales with the site, because a larger site takes more upkeep.
$100per month
$150per month
$200per month
$100each
Minimum term: Starter 10 months, Standard 12 months. Cancel earlier and the remaining months become due, nothing further. Signature carries no minimum at all and is owned outright from day one.
What Counts as a Content Edit
A change to existing content on an existing page: text, images, hours, phone, address, pricing, list items, adding a testimonial, or publishing a post you supply. New pages, new page sections, form or functionality changes, integrations and redesigns are quoted separately.
Search Growth
Monthly
Optional. Every site we build is technically sound for search on day one. This is for growing beyond that.
$500per month
Google / Meta Ads
Setup + monthly
Management is priced against your ad spend, because that is what determines the work. Ad spend is paid directly to Google and is never marked up.
$1,500per platform
$2,500
$750per month
$1,500per month
15%of ad spend
+$500per month
$750
Lead Tracking & Attribution
One-time + monthly
Most accounts we open cannot tell which calls and forms came from which campaign. This is the work that fixes that.
from $1,250
from $2,500
Tracking groundwork is included on every build. Click IDs and campaign tags are captured from day one, so the history exists when you need it. It does not close the loop. Nothing is matched back to the ad platform and no revenue travels back until attribution is set up, which is what the two rows above are for.
$250per month
Add-Ons
One-time
$200per page
$100per page
$500each
$250per placement
from $2,500
$750
$350
$500
How We Work
Terms
Deposit
50% on every tier, no exceptions, collected after discovery and before build work starts. It covers discovery, access setup and planning, and it is not refundable.
Revisions
Two rounds included. A round is one consolidated set of feedback. Further changes are billed at $95/hour, or roll into your Care Plan allowance once the site is live.
Your content
You supply copy and photos, due within 14 days of the deposit. After that the project pauses and re-enters the schedule at current availability.
Your domain
Stays in your name. If you don’t have one we’ll register it for you, in your name. We handle hosting; you own the address.
Ad spend
Paid directly to Google or Meta, never through us and never marked up. Minimum $2,000 a month for us to manage an account, with a three-month minimum term.
Support
By email, answered within one business day. Site outages and ad account issues are handled the same day.
Discovery
Before anything is quoted we look at the account, the site, and the path a lead takes between them. Scope is fixed there, and the diagnostic that starts it is free.
Payment
Net 15 on monthly plans. Non-payment suspends hosting; your domain and your content stay yours.
The diagnostic
Four checks.
A written answer.
No call.
Free, and you are not on the hook for anything afterwards. If there is nothing worth fixing, the write-up says so.
Check 01
Your site, on the phone your buyer is actually holding. Whether a lead can finish what they started.
Check 02
Your Google Business Profile. Categories, hours, photos, and the reviews nobody answered.
Check 03
Your tracking, read from your own page source. Whether the ads you pay for report anything at all.
Check 04
Your main service and your city, typed into Google. Whether you appear.