Who we work with · Home & Property Inspection
Most of your work comes from agents.So the advertising looks like it did nothing.
Inspections are booked by phone, usually days after a house goes under contract, and usually because somebody recommended you. The referral and the ad arrive through the same number, so the report credits neither correctly.
Where the measurement breaks
In this business
- Referred work and paid work are indistinguishable at the point of booking. Both are a phone call from a stranger, so the advertising gets blamed for volume it did produce and credited for volume it did not.
- An agent who sends twenty jobs a year is the real asset, and the system records twenty unrelated bookings. Nothing rolls them up to the person responsible, so nobody knows which relationships to protect.
- The window is days, not weeks. A contract has a deadline, so the gap between the search and the booking is short and unforgiving. Tracking that wasn’t wired before the click can’t be added after it.
What we do about it
Enumerated, not implied
- Referred and paid separated at the point of booking, so you can finally see which agents produce and which ads produce.
- Call tracking on every number the site publishes, because an inspection is booked on the phone and almost never through a form.
- Referral sources tracked as a source in their own right, so twenty jobs roll up to the agent who sent them.
- Click ID capture wired at build time, since a days-long window leaves no room to retrofit anything.
The technical work is the same everywhere. What changes is which failure is costing you money, which is what the diagnostic finds before anyone quotes you anything.
Where this is proven
No published study on this one yet
What happens next
No call required
Start with the free diagnostic. Four checks on your site, your Google Business Profile, your tracking and your search visibility, then a written answer. No call, no charge, and no obligation to act on anything it turns up. If there is nothing worth fixing, the write-up says so.
The diagnostic
Four checks.
A written answer.
No call.
Free, and you are not on the hook for anything afterwards. If there is nothing worth fixing, the write-up says so.
Check 01
Your site, on the phone your buyer is actually holding. Whether a lead can finish what they started.
Check 02
Your Google Business Profile. Categories, hours, photos, and the reviews nobody answered.
Check 03
Your tracking, read from your own page source. Whether the ads you pay for report anything at all.
Check 04
Your main service and your city, typed into Google. Whether you appear.