01
Build It
A site built to be measured from day one instead of retrofitted a year later. Fast, accessible, hardened, and wired so every lead can be traced back to whatever produced it.
from $1,500
The measurement problem
You pay for ads. Some of it turns into real customers. The gap between first click and closing can be weeks long, and by then the platform loses the thread.
We keep hold of it, for a commercial roofer.
We build the chain first. Five hops from ad click to closed deal, wired so the click ID survives all of them.
Most accounts arrive with the way back cut. Clicks travel out, revenue never returns, and the platform bids on guesses.
Closed. Revenue travels back, so the platform learns to find buyers instead of clicks. This is the half almost nobody closes.
Positioning
Most tracking quits at the form. Ours keeps going until the invoice is paid. Websites, advertising, and attribution. One build, not three vendors.
In many cases, first click to close takes weeks, and the platform never connects the two. The bidding algorithm then optimizes toward whatever it can see, and that ends up being the cheap leads rather than the real ones.
A commercial roofer, a real estate team, or a B2B software founder run completely different businesses and will hit exactly the same wall. What they share is a sales cycle long enough to break tracking.
Two accounts, written out in full
Closed · with a verdict
We were contracted to make paid search work,
decided it couldn’t, and said so.
They expanded the engagement anyway.
Storm-response services. The campaigns went live four days after demand had already peaked, and nobody had run the arithmetic.
~$3,000of committed budget protected
Read the caseActive engagement
Five ways a lead could reach them.
Four of which were broken.
Heavy equipment rental. Roughly a year of spend and two agencies before us, and the measurement had been dead the whole time.
4 of 5lead paths dead on arrival
Read the caseEvery figure on this site is reproducible from the account it came from
Three things, in order
01
A site built to be measured from day one instead of retrofitted a year later. Fast, accessible, hardened, and wired so every lead can be traced back to whatever produced it.
from $1,500
02
Campaign build, landing page, and ongoing management. Measurement goes in before the spend does, because an account that cannot see its own conversions will teach itself the wrong lesson overnight.
from $750per month
03
The part almost nobody sells. Every route a lead can take, traced end to end and verified with a live test. Then the click ID carried through to wherever your leads live, and the closed deal sent back to the ad platform as the conversion.
from $1,250
Published in full
Most agencies make you book a call before they will tell you what anything costs. There is a reason for that, and it is not your convenience: the number gets decided once they know what you can pay.
Ours are published. If a job falls outside them we quote it, and we tell you why.
$1,500–$6,500
$100–$200per month
$750–$1,500per month
from $1,250
Every build ships to a published standard you can verify yourself, on any page, in about thirty seconds
Ad spend goes straight to the platform and is never marked up
The diagnostic
Free, and you are not on the hook for anything afterwards. If there is nothing worth fixing, the write-up says so.
Check 01
Your site, on the phone your buyer is actually holding. Whether a lead can finish what they started.
Check 02
Your Google Business Profile. Categories, hours, photos, and the reviews nobody answered.
Check 03
Your tracking, read from your own page source. Whether the ads you pay for report anything at all.
Check 04
Your main service and your city, typed into Google. Whether you appear.