Who we work with · Screens & Enclosures
A storm fills your pipeline in a week.The jobs close two months later, long after the report.
Rescreening, pool cages and lanais in Florida run on weather and insurance. Demand arrives in a spike and closes on a delay, which is the exact shape standard attribution handles worst.
Where the measurement breaks
In this business
- Spend during a spike looks brilliant, then looks terrible. The enquiries land in one month and the jobs book in the next, so the month that earned the work gets none of the credit.
- Insurance jobs close on somebody else's timeline. An adjuster, a claim number and a scheduling queue sit between the enquiry and the money.
- Cutting spend after the spike removes the ads that were still working, because the reporting is describing a lag, not a result.
What we do about it
Enumerated, not implied
- Attribution that holds across the real distance between enquiry and booked job, so a spike is credited to the month that produced it.
- Call tracking on every published number, since storm-season enquiries arrive by phone.
- Booked jobs sent back to the platform as the conversion, with their value, rather than raw form fills.
- A written diagnostic first, so you can see what is currently being recorded before spending anything.
The technical work is the same everywhere. What changes is which failure is costing you money, which is what the diagnostic finds before anyone quotes you anything.
Where this is proven
No published study on this one yet
What happens next
No call required
Start with the free diagnostic. Four checks on your site, your Google Business Profile, your tracking and your search visibility, then a written answer. No call, no charge, and no obligation to act on anything it turns up. If there is nothing worth fixing, the write-up says so.
The diagnostic
Four checks.
A written answer.
No call.
Free, and you are not on the hook for anything afterwards. If there is nothing worth fixing, the write-up says so.
Check 01
Your site, on the phone your buyer is actually holding. Whether a lead can finish what they started.
Check 02
Your Google Business Profile. Categories, hours, photos, and the reviews nobody answered.
Check 03
Your tracking, read from your own page source. Whether the ads you pay for report anything at all.
Check 04
Your main service and your city, typed into Google. Whether you appear.