Who we work with · Handyman & Contracting
The $200 repair is not the job.The renovation it becomes six months later is.
A handyman is hired for something small and kept for something large. The first job barely covers the click and the second one pays for the quarter, and standard tracking records them as two unrelated events.
Where the measurement breaks
In this business
- The valuable job is a second transaction, not a bigger one. Value that appears months later, under a different job number, is invisible to a platform still measuring the first booking.
- Repeat customers come back through a saved number, not a new search. The ad that won them is credited once and never again, so your best acquisition channel reads as your least efficient.
- Small jobs and large jobs share one enquiry form. Bidding learns to buy whichever converts fastest, which is always the cheap one.
What we do about it
Enumerated, not implied
- The customer tracked across jobs rather than one booking at a time, so the second job credits the advertising that won the first.
- Job value sent back when work closes, so a renovation outranks a repair in the bidding instead of being averaged against it.
- Call tracking on every published number, because small work is booked on the phone and booked fast.
- Every conversion action in the account audited first. Most accounts we open are counting something that stopped existing.
The technical work is the same everywhere. What changes is which failure is costing you money, which is what the diagnostic finds before anyone quotes you anything.
Where this is proven
No published study on this one yet
What happens next
No call required
Start with the free diagnostic. Four checks on your site, your Google Business Profile, your tracking and your search visibility, then a written answer. No call, no charge, and no obligation to act on anything it turns up. If there is nothing worth fixing, the write-up says so.
The diagnostic
Four checks.
A written answer.
No call.
Free, and you are not on the hook for anything afterwards. If there is nothing worth fixing, the write-up says so.
Check 01
Your site, on the phone your buyer is actually holding. Whether a lead can finish what they started.
Check 02
Your Google Business Profile. Categories, hours, photos, and the reviews nobody answered.
Check 03
Your tracking, read from your own page source. Whether the ads you pay for report anything at all.
Check 04
Your main service and your city, typed into Google. Whether you appear.